About the Project
Selective Search is a high-end executive matchmaking service. Rather than rely on questionnaires or algorithms, the firm uses personal matchmakers to work very closely with their clients to find each person the perfect mate.
While Selective Search had an impressive 87% success rate for those in the affluent dating category, its old website didn’t clearly articulate the company’s core values, process, prestige and capabilities. The firm’s management team turned to Usman Group to develop a new website that appealed to this highly successful, sophisticated audience, and also looked to us to create an effective online lead generation program.